How to Create a List of Email Leads

Targeting your customers through email marketing is an effective strategy for scaling your business growth

Email marketing is a powerful tool to incorporate into your business strategy. Customer email leads present convenient ways to interact with your target base, build trust, and increase conversions. Your audience’s email address is a direct line of communication to convince them to buy your services. With well-designed email campaigns, you can create demand and boost the lifetime value of buyers.

Your customers’ contact information is unconverted currency. All you need to do is create content that’s worth their attention and leave them with no other option than to give up their address. Once you capture their contact info, ramp up your marketing to convert them into active buyers.

To increase your customer acquisition and business ROI, you should grow your email leads. Still trying to figure out how to go about it? Here are the basics: 

What is an email list?

An email list is a collection of information from people who authorize you to send them updates on your brand, products, services, and offers. This strategy helps you bring together the email addresses of prospective buyers and send the content you want them to see straight to their inboxes.

Your email marketing software hosts these leads, groups them into segments, and tracks your interactions with them. This enables you to determine those within your audience scope.

How to build an email list from scratch

Building an email list from ground zero is easier than you think. You just need to be strategic in targeting existing and new customers. Here are the three most effective ways to create email leads:

1. Always include enticing CTAs in your content

Use personalized calls-to-action targeted to individual customers. This enables you to reflect the needs of individual buyers and show them that you’re paying attention to their concerns. And personalized content. According to a 2018 report, over 90% of customers are more likely to buy from brands that make offers based on their personalized preferences. To create enticing CTAs, consider the following:

• Write blog posts or web page content: Offer informative content relating to your services or products followed by a captivating CTA. For example, after describing the benefits of digital marketing, you can wrap up your blog post with “Click here for a professional guide on e-marketing strategies.” This entices your target base to sign up for your email list. 
• Offer fun quizzes or e-resources: People love fun and informative pieces that also offer solutions to their needs. Educational resources or quizzes are an engaging way to make prospects see your website as a valuable source of information. And that will make them more likely to subscribe to your newsletter for more.

2. Use pop-up forms to collect information

Carefully craft your pop-ups and have them designed to guide your target into gaining insight and delving into other sections of your site. This is one of the most effective ways to create an email list. Keep the user’s experience in mind when creating the pop-up forms. This enables you to add relevant and properly timed pop-ups that don’t distract customers from content that’s valuable to them. Here are some pop-ups to consider:

• Welcome pop-ups: These should be simple and direct to avoid distracting to your audience. 
• Exit intent pop-ups: Used to capture a prospect’s attention and discourage them from leaving your site until they submit their contact information. You can also add an offer pop-up to entice them to provide their details. 
• Promotional pop-ups: Create a relevant promotional pop-up to nudge your audience further into your services. Offer discounts (available only to subscribers) on products your customer is interested in to get them to provide their information.

Most people consider pop-ups annoying, but with a strategy, they can be very effective in enticing customers to subscribe to your email newsletter. You just need to create high-quality content and add attractive incentives such as coupons, freebies, or codes.

3. Incentivize signing up for email

Your prospects need a reason to provide you with their valuable contact information. You should incentivize the signup process by offering discounts or other special offers. After all, who doesn’t want to save a few coins with a freebie or discount item? Consider some of these incentives:

• Free Courses: Offer free courses that only require your potential customers to sign up. Make sure the courses are educational and relevant to the interests of your target base. 
• Webinars: Host live presentations or video conferences that prompt your buyers to share their email details. This enables you to interact with customers as you respond to their concerns, which is a great way to attract and retain more customers.
• Whitepapers: Offer informational documents that promote the features of your products or services, or that provide step-by-step guides on how to solve problems within your brand’s scope. 
• Coupons: Entice buyers to sign up for your email newsletter by offering them redeemable discount tickets. 

Depending on the needs of your target audience, you can combine any or all of these lead magnets for the best results. Remain relevant to your service and product offerings and use personalized content to capture your prospects.

Create a list of unlimited email leads today!

If you’re looking to create an email list from scratch, you need a strategic approach to convince your customers and prospects to share their email details. Your focus should be to give them a reason to trust you and get further details about your brand. You’ll realize your dream with professionally crafted content embedded with captivating CTAs.

Of course, you don’t have to handle it all yourself. Let MetaGrowth help. Our professional staff will ensure that you and your sales team have all the tools you need to help you achieve your goals. Want to learn more? Then contact us today.